Most of you guys want to make films with absolutely no marketing and distribution (I call it MAD) strategy. That just boggles my mind to bits….and pieces. I just want to make a film; who cares who sees it right? Quite a few of you will actually say that, but we both know that’s complete and absolute bullshit.

You want your film to be seen by a mass audience. You’ve worked incredibly hard putting in the work from development to pre-production to post-production. You’re competing in a marketplace with an abundance of content competing for an audience.

These people don’t have unlimited time and/or money so here’s the dilemma; how do they choose from an unlimited supply (a new piece of content is created everyday) of content? They mostly choose the ones with the most awareness. Studios don’t spend hundreds of millions of dollars on marketing because it sounds “cool.” They do it to buy an audience. And as the cost of film equipment decreases the volume of content increases. That’s a very important sentence. You might want to write that down. And the multitudes of morons with the “quality rises to the top statement” are either naive of plain foolish. You decide!

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